DeVry University — Closing the Gap
Women and people of color are still vastly underrepresented in the tech industry. My team created an action-oriented campaign including a microsite, videos, and paid social to call attention to this problem and show how DeVry’s Scholars programs are empowering a new generation of engineers, coders, and cybersecurity professionals.
Targeting the next generation of tech
As part of our larger Closing the Gap campaign, we created shorter video ads supported by paid social that catered to our target audience.
Paid social
Paid ads on Meta, LinkedIn, and Instagram drove potential scholars to our microsite to learn more and apply.
